DISC is a simple, practical, easy to remember and universally applicable model. It focuses on individual patterns of external, observable behaviors and measures the intensity of characteristics using scales of directness and openness for each of the four styles: Dominance, Influence, Steadiness, and Conscientious.
Using the DISC model, it is easy to identify and understand our own style, recognize and cognitively adapt to different styles, and develop a process to communicate more effectively with others.
In simplest terms, our DISC is an invaluable behavioral profiling system that teaches users how to identify—and use to their advantage—the predictable aspects of communication. Based on the research of Dr. William Moulton Marston, DISC is the most widely used behavior profiling tool of its kind, supported by decades of research and continuous validation.
It’s not a secret: people prefer to interact with people they like. The ability to create rapport is a fundamental skill in sales, management, executive-level leadership and everyday life. The goal of DISC is to help users first build, then maximize productive relationships. You do not have to change your personality; you simply need to recognize what drives other people and understand your options for effectively dealing with them. You will receive a report with specific recommendations unique to your individual profile. When utilized, these skills have the ability to enact powerful and demonstrable results.